Las Vegas Convention speaker

 Contact George Torok at 905-335-1997 

Business Lessons from Las Vegas

If you haven't been to Las Vegas recently - you should visit. When you visit take good notes. Don't judge - pay attention. Las Vegas offers a powerful business model. Las Vegas is a place to learn how to run your business. It has been called the sin city. But the real lessons of Vegas are not about sin or gambling. It's about how to run a successful business.

Consider these important business lessons that I learned from Las Vegas.

Follow systems 
The Las Vegas casinos win most of the time - because they have and follow good systems. Some players think they have systems because they occasionally win. But the casinos are consistently successful because of they have better systems.

Don't be greedy 
The Las Vegas casinos do not win every game. But they consistently win enough of the time and they are satisfied with that.

Promote your brand 
Las Vegas is a unique city and the casinos are unique. The Luxor named after the ancient Egyptian city, is built in the shape of a pyramid. Excalibur named after the sword of King Arthur looks like the castle Camelot. New York, New York makes you feel as if you are in the big apple. Las Vegas has a strong brand that is visual and emotional.

Offer value 
Value is in the eye of the beholder. That's why in Las Vegas one could pay hundreds of dollars for a room or $80. That's why you can gorge at the $5.99 all-you-can-eat buffet or dine on $150 steak accompanied by $300 wine.

"Free" fools everyone 
You can find free show tickets and free helicopter rides in exchange for attending a high pressure time share pitch. You can drink for free while you are gambling. High stakes gamblers get free room and meals.

Encourage your customers to be emotional 
The lights, sounds and design of Las Vegas are created to drive the emotions of the customers. Emotional customers spend more and they infect other customers with their emotion. The Las Vegas casino staff mask their emotions behind their systematized tasks. Emotional clients make mistakes and are more likely to say yes to another game,

People buy what they want not what they need 
No one needs to visit Las Vegas. No one needs to gamble. No one needs to pay $100 for a show ticket. No one needs to ride in a Hummer. But when people want these things price becomes less important. Las Vegas knows that and they sell what people want.

Create an experience 
What do you want? That is the real calling card for Las Vegas. What do you want? You have choices in food, gambling, entertainment, transportation, and side trips. Remember no one needs what Vegas offers but people return for the experience and the memories.

Make people feel safe 
Las Vegas, the city of sin feels safe. People walked along the strip with drinks in their hand yet there was no sign of violence. And the police kept a very low profile. The street venders always respected our signals to back off

Keep it clean 
The streets of Las Vegas are clean. During my early morning run and I noticed the street sweepers preparing for a new day. Even with an inordinate number of smokers there were no cigarettes butts on the sidewalk. How did they do that? By obsessing on the details.

Offer choices 
Pamper yourself at the Bellagio. Ride a gondola at the Venetian. View the city from the top of the Stratosphere. Entertain your family at Circus Circus. Rent a limousine. Attend a meeting at the Las Vegas convention center. Marvel at a magic show. Ride the Sky Train. Walk the strip. Visit downtown.

Visiting Las Vegas is an incredible experience. Las Vegas is a fabulous business model. If you haven't been to Las Vegas yet - go. Notice the details and observe how they do things. Take notes. Then re-examine and reinvent your business. Stack the odds in your favor. You'll have a winning hand.

Convention Speaker

Keynote speaker, bestselling author, radio show host. The ideal speaker for your association convention or corporate conference in Las Vegas.


The presentation you made was superb. Your enthusiasm was infectious, your suggestions invaluable and your anecdotes and humour delightful.
Mark Berkowitz
Exec-U-Net Canada


Keynote Speaker 

For conventions and conferences in Las Vegas, George Torok is the professional speaker for you. He delivers engaging, entertaining and motivational keynote speeches. 

keynote speaker 

Keynote Speaker, George Torok 


Workshop Speaker

Arrange a workshop to complement your convention keynote. George Torok can deliver a motivational  keynote speech and follow up with a content rich workshop for your Las Vegas convention or conference.

workshop speaker 

Workshop Speaker, George Torok 


Your ideas and inspiration have really hit home. We are always learning. Personal examples for me include, Stephen Covey's "7 Habits", Anthony Robbins' "Awaken the Giant Within" and Robert's "Strategy - Pure and Simple" Your book "Secrets of Power Marketing" is definitely one of those propelling books that will make a difference. Thank you for your inspirational presentation.
Andrew MacLeod


Motivational Speaker

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Las Vegas Motivational Speaker


"He's hot. He's Electric. He's Dynamic. He's George!"

Kathleen D'Amico
McMaster Alumni Association


Business Speaker

Business speaker, business writer and business expert. George Torok has writen and published over 300 articles and over 400 blog posts. He is often interviewed and quoted in the media as a business expert on marketing and communication skills.

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 Business Speaker, George Torok


George is a lively and stimulating presenter. I gained valuable information and he provided great guidelines for the upcoming year… I found George Torok's presentation invigorating. I strongly suggest that you read Secrets of Power Marketing. It is straightforward, pragmatic, and filled with ideas and examples.
TLOMA Toronto Law Office Management Association


Association Speaker

Motivational keynote speaker for association conventions and conferences in Las Vegas.

George Torok


Your presentation not only told us, but showed us how to inform, entertain and move to action - and as Toronto's future business leader, these are skills we will find of tremendous value both now and in the future. We enjoyed the warmth and humour of your presentation and would welcome having you back again.
Sandro Cavaliere
Vice President
Board of Trade young Professionals



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Las Vegas Convention Speaker

George Torok